Dr. Nicole Steller

Assistant Professor, ESCP Business School, Madrid
Co-Founder, Chief Purpose Officer Community

I study how companies turn corporate purpose into strategy, and the leaders who make it happen.

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About me

I am a qualitative researcher in strategy and organization. My work examines how for-profit firms commit to a corporate purpose, how they translate it into decisions and practices, and when these commitments become credible to employees and stakeholders.

A central focus is the Chief Purpose Officer, a leadership role that a growing number of companies are creating. Alongside my research, I co-founded an international community of Chief Purpose Officers, which keeps my work in close dialogue with the executives who carry purpose into practice.

My Research Themes

Corporate Purpose & strategy

How does a purpose statement shape strategy, governance and everyday decisions? I study the tensions that emerge along the way and the mechanisms that make purpose commitments credible.

Chief Purpose Officers

Who makes purpose work inside the firm? Drawing on interviews with more than 50 Chief Purpose Officers worldwide, I examine their roles, their legitimacy and the different forms the role takes.

Responsible leadership

Inspired by the work of Prof. Pless and Prof. Maak, I think of leadership as a leader-to-stakeholder relationship. Thus, responsible leaders are actors leading with integrity and ethical behavior and involving various groups of stakeholders.

Publication Highlights

Teaching

At ESCP, I teach the Sustainability, Family Business Strategy, and the MBA module Growing SMEs & Family Firms, covering governance, succession, leadership and innovation in owner-managed companies. I also write teaching cases on purpose-driven strategy and supervise master theses.

"Research is creating new knowledge."- Neil Armstrong